Les Grand Nuits: The Motorsports Girlies Are Redefining Motorsport Culture in Montréal
- Amanda Fein
- 18 hours ago
- 3 min read
A new era of motorsport culture has begun, and women are leading the charge. As more and more women become racing fans, they are also becoming content creators, community builders, and lifestyle ambassadors, bringing a touch of glamour and luxury to the world of motorsport.
With the 2026 Canadian Grand Prix close on the horizon, one event will further solidify and accelerate this broader cultural shift.
On May 17, The Motorsports Girlies (TMG), in partnership with iUNGO LABS, will host Les Grand Nuits, an intimate, high‑glam evening experience leading into Montréal's highly anticipated Grand Prix weekend. Held at Disstortion Studios, Les Grand Nuits promises to be at the intersection of fashion, nightlife, and racing culture — in a city where a female-led event of this caliber has never been done.
Why Montréal
Les Grand Nuits isn’t just another motorsport race party. It’s designed to honor the new wave of women reshaping the sport from the ground up.
Les Grand Nuits fills in a gap by putting a first of its kind fashion-forward female-led event directly on the GP social calendar. With the 2026 Grand Prix being one of the most significant races of the year, this sets Montréal as the ideal backdrop for connecting luxury nightlife and content creation to a rapidly growing female base.
Motorsport Girlies Brand & Partnership Manager Maria Russinovich captures the feeling, “Events like Les Grand Nuits finally give female fans a place that feels like ours. This is more than just a fabulous party. This is a chance for women to celebrate their passion for motorsport in an setting where we’re not just invited but actually catered to.”
The Les Grand Nuits Experience
Guests can expect to dress in formal glam and enter an atmospheric, photo-ready, elevated experience. Some highlights include:
A sleek VIP card upon arrival and a beautifully constructed challenge checklist doubling as the event’s itinerary
A professional photoshoot setup and motorsport‑inspired gallery wall run by Zoë Beaudry + additional content creators on-site
A curated high-energy music journey by DJ Thomas Ducharme, progressing from deep house to afro house to amapiano
Interactive challenges, including a remote‑control car obstacle course and a reaction‑time test
A grid‑walk runway, best‑dressed contest, and prizes at the end of the night
Opportunities to win exclusive items from women-led company sponsors, including iUNGO LABS, By Shannon Ashley, The Grandstand Project, and more.
“Motorsport and fashion share a spirit of boldness, influence, and self-expression," says Alessandra Schlums, Founder of iUNGO LABS. "Partnering on Les Grand Nuits lets us bring those themes to life for a community that has been waiting for something like this for years."
Beyond the Grand Prix
Although they’re not shying away from the finer things, The Motorsport Girlies want the fans to know that, to them, glamour doesn’t have to come with a high price tag. With an affordable ticket price, the event is deliberately meant to be accessible.
“I created Les Grand Nuits because I wanted like-minded women to have a community space that appeals directly to them, wherever they’re at,” says Ella
Coppola, founder of the Motorsports Girlies, (and an influencer on her own.) “Inclusive luxury isn’t a trend to us. It’s the future of this culture, and we’re just getting started.”
Ultimately, the Motorsport Girlies understand that they’re hosting more than just a gathering. They’re building a broader movement that demonstrates that the women of motorsport are not only ready to participate, but are here to stay.
Fashion. Motorsport. Luxury. For Everyone.
ABOUT THE MOTORSPORTS GIRLIES (TMG)
Founded in 2024, The Motorsports Girlies is a Montréal-based community and media platform created by Raffaela (Ella) Coppola to amplify, connect, and empower female motorsport fans around the world. Through editorial content, community events, and social media, TMG champions a new generation of female motorsport fans and highlights women reshaping traditionally male spaces.
Platform Stats (as of 2025 Media Kit):
61K followers across all platforms
99% women audience; 70.2% aged 18–34; 32.5% US and UK
Past Partners & Projects: ELVTR, Formula Careers, Path to the Pits, By Shannon Ashley, The Exhibition Toronto, The Westin Harbour Castle Toronto, Furious Motorsport, Sabre Racing
Website: themotorsportsgirlies.com
Instagram: @themotorsportsgirlies
Contact: Maria Russinovich / hello@themotorsportsgirlies.com
ABOUT IUNGO LABS (CO-PRESENTER/SPONSOR)
iUNGO LABS is a Montréal-based fashion brand with the tagline "playful elegance." The brand specializes in engineered car-inspired handbags and accessories, with international shipping and 39.7K TikTok likes. iUNGO LABS is a presenting partner for Les Grand Nuits, with an on-site pop-up activation and product integration throughout the event.
Instagram: @iungolabs
Tickets are available at https://iungolabs.com/products/les-grand-nuits
Disclaimer: Les Grand Nuits and The Motorsports Girlies are independent initiatives and are not affiliated with, endorsed by, or officially connected to Formula 1, the FIA, or the Canadian Grand Prix.